about us
Welcome to Style LA

STYLE LA is a unique multi-media full service production company that specializes in sizzle reels, promos, TV pilots, Films, videos, live streaming, webisodes and branded entertainment.  We are defined by our ability to create unique forward thinking creative work that entertains, communicates and inspires. STYLE LA as a "modicum " team has been creating content for Global Fashion TV Broadcast whose producers Robert King and Crescendo Ward, collectively has over 25 years experience in producing programs airing to millions of viewers.  From the first and original Oscar night viewing event “Night Of 100 Stars” to our recent new Model reality show, Style LA is preparing to change the paradigm in branded entertainment.


We know that you're under a tight deadline and want the best production value possible. And with our dedication to quality video production and our unique editing style, we will ensure that you reach your target audience with creativity and distinction.

From concept to final product, Style LA will write, produce, storyboard, direct and shoot your project with the best equipment in the industry. Or we can provide whatever portion of the services you want for your project.

You''ll never have to leave your desk to view the progress of your video.  We provide links to online previews with a timecode window burn for revision notes, accessible only by you.

The Team

ROBERT KING, International Cultural Producer, Speaker, Business Advisor and Media Innovator, on Air Talent, Pioneer in digital media, and an innovator in marketing, advertising, direct selling and technologies for over 35 years.  His marketing expertise has spanned the globe including associations with ADP, CCH, Tymshare, Infonet-Minitel, Toshiba, Microsoft's Mr. Bill Gates/Casio, Klipsch/BAFTA Mr. George Lucas event , America's Cup, IBM, PSA INC, Boston Acoustics, AOL, RICOH, Night of 100 stars, Time Warner-WAMO,GM-Hughes/SteveSpielberg

King Industry experiences are Global from the United States to China and Mexico to the Middle East.  Within the sectors are broad ranged of hands on experiences from Creation to Sales and Marketing to Principal Investor.  Mr. King for the last 18years is a renowned strategic new media advisor to global conglomerates. Specializing in the facilitation of the worldwide business of entertainment, for feature films, television, music and new media. His expertise crosses between traditional production-distribution to the cutting edge and back again.  He continues to further strategic alliances from international technology partners in broadband entertainment including rapidly expanding broadband wireless and the Burgeoning HDIPTV business.

King is well known for Merging Hollywood and New Media; producing the Steven Spielberg's DreamWorks-GM Hughes event as well as the premiering the first film to DVD at the Venice International Film Festival, establishing him as a leading proponent of DVD. Additionally, his keynote address launched the Venice Film Market and gave great awareness to the filmmakers' role from DVD to Digital Cinema. King was actively involved with Activitison first foray into multi-player games with Dark Reign and was presented with a commemorative from Auran it's Developers.   King was a guest speaker at E-3 and launched an exhibits of the first ever technology from the Military SIM contractor Perceptronics to a consumer market, in support of his showing was Hughes Aerospace, Hughes Network Services, DirecTV, Ricoh, American Mobile Satellites, C-CUBE.

King is a recognized speaker on New Media and Digital technology and is a founding member of The International Association of multi channel music (IAMM) along with Tom Holman, the inventor of George Lucas's THX sound, He was a key panelist with Tom Dolby and Tom Holman as to copyright and Digital rights protection. King has had guest appearances on Broadcast TV world wide from FTV Networks to China CCTV and appeared in hosted interviews with Sophia Loren, Sharon Stone, Sophia Milos, Top Model China Lulu Huan, Ms.Ukraine Larysa Poznyak King is on News outlets worldwide ,Wire Image to Getty Photo to China's Sina, Badiu.  Robert King also appears on several shows with interviews from Jay Leno , Elton John, Paul Allen, America's Idol Randy Jackson, from his presentation and ribbon cutting in Beijing China and Captains of Industry Like Paul Allen Co-Founder of Microsoft the founder of Gateway Jim Wyatt, International Business leader and Real Estate Investor David E Walsh in Summer 2010 reprises " you are funded " Reality TV for the business minded. In 2010 King's China Producing and speaking appearances- ribbon cutting ceremony on Fashion TV, CCTV and IPTV have reached well over 1 billion in the coverage of the Launch of China's TOP Model Lulu Huan Dimensione Danza- Beijing China Gala.

Robert King has Executive produced several short feature films in development with the award winning International Humanitarian Gesine Thomson with special appearances by Rod Stewart James Cameron, Tom Arnold and others. King also collaborated with her in support of the Oscar Nominated Film.

Robert King was actively involved with award winning British Film maker Simon Channing Williams for a period in Britain and the USA in New Media and Digital awareness. Robert King has produced many segments and been involved with International Business development in collaboration with the world's foremost brand in Fashion TV on Air and on line in 200 countries reaching over 2 billion having added CCTV distribution ( CHINA) the world largest TV distribution channel.

Robert King created and coined the Traveltainment brand and launched the Television Networks premiere production and in 1999 served as the Director and Creative Producer of the Travel Awards in London, attended by many of the world's leading travel industry Executives as well as many celebrities including Executive Producer David E Walsh ,Nigel Mansell, Leo Sayer, The Drifters, Edwin Star and the Artist Formally known as Prince. This was both a TV broadcast, and Early stages of Interactive and IPTV.

King was also the new media producer for the Première of the Cyber-Net Live Worldfest, featuring the alliances of many cutting edge technologies. The event was sponsored in part by Variety, Earthlink, Yahoo, GoTo, EBay, PlayStation, and celebrated the Internet's 30th birthday. And honored the founder of the IP Internet from UCLA, Dr. Kleinrock. King also produced New Media ventures with Toshiba, Time Warner, Venice International Film Festival, Hughes GM and Dream Works with Steven Spielberg and Night of 100stars.

Robert King over the many years has and is active in many charities and philanthropic endeavors, he founded the educational Radio station WXBA which for 40 years has been a beacon in Long Island for students as they enter the entertainment industry also serving Educators and millions of listeners. King was a Boy Scout and then became a Scout Executive. He was involved in support of the AJC/ Honoring Steven Spielberg to Whitney Houston/ Michael Bolton Foundation, Friends Helping Friends, (the NBC Hit show Friends cast), and the Southern California consulting center charity having launched the Wallis Annenberg Award. King makes financial contributions to RTFD, Artists Rights Foundation now the Film Foundation, Best Buddies, Oceana, Black and White Police Ball, and others. Robert King continues to break new ground as he presents fundamental new philosophies for the creative community to embrace. Mr. King has been quoted as saying:
" The ABC's of new media are the Artists Broadcasting to the Customer "


Crescendo Ward (Producer), is a veteran choreographer, dancer, editor and producer who’s numerous credits span film, television, stage and video.  As a freelance producer for Fashion TV, Crescendo has an inside track to the latest trends in fashion and nightlife entertainment.  He’s the producer and director of the popular Los Angeles Urban Dance Festival, The Hip-Hop Dance Awards and the American Street Dance Championship, which ran for 10 years as a successful live event and aired on Fox Sports Net in 2001.  Within his career, Crescendo has worked with some of the most respected names in entertainment such as executive producers, Kevin Bright (Friends), Chris Bearde (Sherman Oaks), writers Mark Warren & Dennis Rinsler, director Carl Franklin (Out Of Time) and television director Paul Miller.  A dancer/choreographer renowned in his field, Crescendo has worked with recording artists such as Paula Abdul, Jade, The Pointer Sisters, Lionel Richie, Gladys Knight, Natalie Cole, Diana Ross, Bruce Willis and many others.  An accomplished actor as well as a choreographer, Crescendo’s film credits include “Naked Gun 33 1/3,” with Leslie Nielsen, “I’ll Do Anything,” with Nick Nolte and “Cell Block Four,” with Chris Rock.  Crescendo did double duty as an actor and choreographer for Robert Townsend’s film “The Five Heartbeats” and “Earth Girls Are Easy” with Jeff Goldblum, Geena Davis, Jim Carrey and Damon Wayans.  In the latter film, Crescendo received rave reviews for the hot dance battle scene he co-directed, choreographed and performed with Wayans.  Crescendo left his signature hoofer-prints on several television shows as well.  He was featured with James Gandolfini (The Sopranos) in the pilot episode of “Gun”.  He received praise for his comedic choreography of HBO’s “Harry Shearer: The Magic Of Live” and “Shredding Party,” a music video spoof of the Oliver North trial.  Other TV appearances include “In Living Color,” “The George Burns Special,” “The New Smothers Brothers Comedy Hour,” “The Diana Ross Special” and many more.  Crescendo gained national exposure as a Grand Finalist on “Star Search ‘85” as half of the popular dance team, “Crescendo & Diamond,” which some have said could rival the legendary dance team “The Nicholas Brothers.”  Spotted by variety show producer Chris Bearde, Crescendo was hired to star in and choreograph the TV series, “FTV,” a parody of MTV.  Bearde was so impressed with his young star’s abilities, he allowed Crescendo to write and direct several sketches for the show, which ran for two and a half years.  Crescendo also choreographed and appeared in numerous television commercials including Chrysler, Shell Oil, Taco Bell, Diet Coke, McDonald’s, Pepsi and Seagram’s Wine Coolers, in which he was paired with Bruce Willis, and the popular Starbucks Frappuccino commercial.  Born in Chicago, Illinois, Crescendo’s love of dance surfaced at a young age.  While in high school, he formed a dance group called The Puppets.  After being mistaken for The Lockers, the popular ‘70s’ street dance group, The Puppets sneaked into a local taping of the TV show, “The Midnight Special” and were put on the show.  They were subsequently hired by the late DJ, Wolfman Jack for “The Wolfman Jack Show” that ran for 30 episodes in Canada.  With no formal dance training, Crescendo choreographed ten of the shows firmly establishing his future career.  In 1999, Crescendo formed Wardance Entertainment; a multi-media entertainment production company specializing in live, video and post production.  Crescendo’s passion for dance and education is what drove him to establish the Dance For Education Foundation, a non-profit organization dedicated to promoting education for America’s youth through music and dance.  “It’s important that we all do our share and give back, especially if you’re in the position to do so” says Crescendo. 

* Film/Video Production & Post
* Webisodes
* Corporate Videos
* Live Events
* Video Editin

* Marketing Videos
* Sizzle Reels
* Crowd Funding
* Live Event Coverage
* Commercials
Style LA